Founded by Julian Metcalfe (Co Founder of Pret), itsu is dedicated to butterfly light, low fat nutritious food. This is all we do, it’s why we exist…it’s delicious, it’s filling, it’s definitely not rabbit food.

Our award winning restaurants & shops celebrate bright salad, mountains of crunchy vegetables, hot & healthy brown rice & noodles, light Asians soups, low calorie fresh sushi, skinny salad sandwiches and zero fat frozen yoghurt. itsu has a growing range of Asian inspired, light, heavenly food and drink available in delicatessens, health food shops, & supermarkets.

Metcalfe’s Food Company is taking the itsu brand and its Eat Beautiful motto into retail… rice cakes rather than cakey cakes, 50 calorie iced i•teas, crispy seaweed thins with only 24 calories in a pack…

Click here to go to the main itsu grocery website.